Klara Tončić was born in Zagreb in 1992. In 2019, she graduated from the Faculty of Humanities and Social Sciences at the University of Zagreb, where she studied Ethnology and Cultural Anthropology and French Language and Literature. Her master’s thesis focused on social memory of the 1987 Summer Universiade and was supervised by Dr. Nevena Škrbić Alempijević. During her studies, she published several scientific and professional papers. In 2016 and 2017, she received the Franjo Marković Award for her papers “Who remembers May 5, 1944? Remembering the burning of Mune and Žejane during World War II” and “The basic characteristics of Šokac rammed-earth houses and their fate in the areas of Bač, Plavna, and Bođani”. After graduation, she worked in user experience and market research for private companies, including Croatian IT companies. Since October 2026, she has been working as a Teaching and Research Assistant at the Department of Ethnology and Cultural Anthropology. Her research interests include applied anthropology, design anthropology, and the anthropology of technology.